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Stop The Royalty Debate on Content In Social Media.12 Tips On How To Make It Good. | Social Media Pearls

Lets talk about the content in social media. There are so many debates on whether content is king; Or it is distribution? Or is it context? Why are we investing so much energy deciding the royalty status? Really? What is a given, is that content  needs to be good and without it your may as well pack up shop. So lets go beyond the royalty status in this blog and discuss what content drives business value in this social environment we are living in today.